Unlike the home feed, where people see posts from accounts they follow, Instagram engineers classify the Explore page as an “unconnected system.” Known as the Instagram algorithm, the system uses machine learning to adjust what’s displayed based on various data sources and ranking signals.

That’s because the content someone sees when they open the Explore tab is personalized by Instagram’s Explore Feed Ranking System. How does the Instagram Explore page algorithm work?Īs we’ve mentioned, no two Instagram Explore pages are alike. So, in a sense, the Explore page is a monster feed of portals to more feeds, each one more granular and focused than the last. If you click on a photo in the Explore feed, it opens up a continuous scroll feed of content related to that photo.

When you search for something, the category options adjust to match your interests. The Explore page itself displays different categories ranging from a dedicated Reels feed to topics like music, sports, travel, beauty and food. The Instagram Explore page can be found by tapping the magnifying glass icon at the bottom of the app.Īt the top of the Explore feed, users can search for accounts, keywords, hashtags and places. The algorithm behind the Instagram Explore page uses machine learning to adapt and improve its content recommendations. You don’t follow the people you see on the Explore page, which means it can be a great way to discover new posts, accounts, hashtags or products you might like. Just like TikTok’s FYP, there is no single Explore page - the Instagram algorithm creates a different Explore page for each user.Īccording to the company, posts displayed are chosen based on things like the people you follow, photos and videos you like, and who you’re connected to on Instagram. The Instagram Explore page is a collection of public content, including photos, videos, Reels and Stories, tailored to each individual Instagram user. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

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